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Creative agency and production house  Augusto are proud to release today an integrated campaign for adidas’ global running event ‘Run for the Oceans’. Alongwith their sustainability partner, Parley, adidas pledges to help end plastic waste by picking up plastic bottles for the minutes run by participating runners around the world, between 23 May – June 8.


Featuring five global adidas ambassadors including; Dominic Thiem (Austrian tennis player), Ninali Zheng (Chinese heptathlete), Shaunae Miller-Uibo (Bahamian sprinter), Pedri (Spanish footballer), Karlie Kloss (American supermodel), this global brand campaign was shot across Santiago, Barcelona, Florida and Aotearoa New Zealand with all production operations running out of the Auckland Augusto office.


This campaign marks the first time in over ten years of Augusto working with adidas, that the team have led a multimillion-dollar global brand campaign, a campaign that is one of the brand’s key focuses for 2022.


Michelle Walshe, Global CEO – says “We have worked closely with the team from adidas for over 10 years and have always appreciated their collaboration and trust in us to deliver. It was a real honour to be able to lead the creative and production of this incredible campaign and support this collective drive for change.”


Adam Thompson, Executive Creative Director of Augusto says “We’re super proud of this new global campaign. The effort our team has put in alongside our client partners to pull this together has been immense and we can’t wait to see this run out around the world across the coming weeks.


Alongside the hero spot that will air globally, Augusto have created over 1000 assets for Run for the Oceans including a global campaign rolled out across digital, retail & social for the promotion of the event and the launch of the sustainable products made with Parley Ocean Plastic.



Agency/Production: Augusto

Tom Gould – Director

Adam Thompson – Executive Creative Director

Ben Carroll – Creative

Mitch Crowe – Creative

Oliver Sealy – Strategist

Amy Dufty – Commercial Director

Lauren Oxnam – Account Director

George Yarrell-Stevenson – Senior Account Manager

Brad Harvey – Agency Producer

Nick Barnes – Acting Head of Production

Nikhil Madhan – NZ Producer

Mariano Segedin – Editor

Connor Farrell – Assistant Editor

Ziga Zupancic – NZ DOP

Graeme Murray – Photographer

James Davison – Head of Design

Nina Vasiljevic – Designer

Katie Curd – Designer

Post Production

Matic Prusnik – Colour Grade

Amy Barber – Sound Design

Chile Credits

247 Chile

Javiera Torres – Producer

Pancho Urzua – DOP

Noli Provoste – Photographer

Barcelona Credits

247 Spain

Luna Lladós – Producer

Persona – DOP

Carles Carabí – Photographer

Miami Credits

Tightrope Production

Jonathan Bossle – Producer

Zoe Simone-Yi – DOP

Emiliano Granado – Photographer

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