In a newly created initiative called ‘Move For The Planet’, adidas will donate 1 Euro for every 10 minutes of movement between 1 June and 12 June.
What’s a better way to move? Running or rugby? Football or handball? We’ve always talked about which sport is more fun to play or more watchable. But have we ever stopped to think which one is best for the planet?
With adidas’s new initiative – Move For The Planet – which turns 10 minutes of movement across 34 different sports into cash donations, it doesn’t actually matter. Because the more we move together, the better it’ll be for our planet.
The movement aims to invest in climate resilient sports infrastructure around the world through a partnership with Common Goal – a charitable movement supporting projects around the globe that educate and engage communities on sustainability through sport.
Common Goal will direct contributions raised by Move For The Planet to projects in countries including Colombia, Greece, South Africa and Pakistan. Whether it’s renewing a community’s sports pitch using recycled materials or providing training on how to reduce plastic waste in sports facilities, the varied projects that have been selected focus on some of the places most impacted by the effects of climate change.
Lauren Smith (née Oxnam), Group Account Director at Augusto says,”It’s our second year working with adidas sustainability global to help them launch a simple platform that everyone can get involved with.”
Adam Thompson, Executive Creative Director adds, “What more can you ask for? An initiative that helps the planet by simply doing what you do. At the end of the day, it doesn’t matter how we move, just that we move.”
The campaign went live with a 60 second hero film that was directed by Lula Cucchiara, and is supported across digital, social and retail with a suite of bright and lively stills shot by Los Angeles-based photographer Amber Asaly.
Anyone looking to join the movement can find out more at adidas.com/movefortheplanet.
Credits:
Client:
Dylan Gromniak: Global Brand Marketing – Sustainability & Innovation
Taylor Block-Kraemling: Global Brand Communications Sustainability
Ina Stegmann: Global Brand Communications Sustainability
Sandra Hengge: Global Brand Communications Sustainability
Janza Vidoni: Global Brand Communications Sustainability
Anna Smolovyk: adidas Production
Aiste Pupelyte: adidas Production
