It’s not ‘how to use a chainsaw’, It’s ‘how to cut down a tree’
What you need to know:
Firstly, How-to’s aren’t ads, they’re step by step guides to help complete a task. People engage with them because they want help solving a problem. It’s not ‘how to use a chainsaw’, It’s ‘how to cut down a tree’. In addressing the task you have ample opportunity to feature the product.
Secondly, duration doesn’t matter. People choose to watch a how-to, it’s not forcibly interrupting another activity. This is why how-to’s are watched longer, garner more likes and have the lowest rates of drop off than any other category of video YouTube. If a how-to is useful in helping complete the task, people will watch it through to the end regardless of whether it’s 10 seconds or 10 minutes.
Thirdly, optimise your video for the channel’s in which it will live. Consider your thumbnail or poster frame, the title, and if you’re using YouTube, follow Google’s recommendations on tags, descriptions and categories to ensure it shows up in search. If you couple this with a modest spend at the time of publishing, your video will be positively indexed for years.