Unleash Defeat

adidas’s new boots help you dominate on the field. But first, you’ve got to get into them. So we created a social campaign showing all the weird and wonderful ways the All Blacks slip their feet into the boots.

Then we took our campaign global, inviting some of the world’s best rugby players from England, France, Wales and South Africa to join in, sparking fans the world over to create their own #unleashdefeat moments. Together with over half a million views, our campaign resulted in adidas rugby’s highest performing social media content. Ever.