High Performance Sport New Zealand

Margins of Greatness

As the world’s elite were about to take the stage at the 2016 Rio Olympics, High Performance Sport NZ wanted to show how they give our athletes the extra support they need to get a medal.

So we created a powerful and emotive campaign showing how the difference between winning gold and coming 2nd can come down to a matter of millimetres for Kiwi Olympians, Hamish Bond & Eliza McCartney. With HPSNZ’s most-watched social videos to date and both going on to claim medals, this was a dream result for NZ’s sporting future.