Lions Tour 2017

AIG

Lions Tour 2017

As Major Global Sponsors of the All Blacks, AIG wanted to make sure they made their mark on the 2017 British & Irish Lions tour to New Zealand.

We started this journey with a bespoke event mark encompassing the essence of both teams. We then rolled this out across 200 pieces of unique collateral. From invites to digital signage, gift bags to venue branding, car signage to videos, we designed it all!

With a programme spanning 3 weeks, 15 events and 9 venues, we helped spread the word about rugby education, created material to build employee motivation, and engaged key VIP clients to give them an experience to remember.