Harness the light

adidas’s latest boots to drop were their lightest ever. So light, we gave them their own gravitational pull in a slightly eerie and supernatural global campaign that introduced these boots with the help of the All Blacks and some of the best rugby legends from around the world.

Our global toolkit was made up of 8 social videos, key visuals for all 4 boot silos and boot imagery, which together gained mass love online with over 170,000 thumbs ups. Choice.